"Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations." - Steve Jobs
The Blind Man and the Marketer Story:
This story illustrates in a timeless way how important choice of words and language is when we want to truly connect with and move other people.
There was once an old blind man sitting on a busy street corner begging for money. In front of him was an empty tin cup, where people place money, and next to it was a cardboard sign he had written 'Blind - Please help me'. The poor blind man was not getting any money.
The Blind Man and the Marketer Story:
This story illustrates in a timeless way how important choice of words and language is when we want to truly connect with and move other people.
There was once an old blind man sitting on a busy street corner begging for money. In front of him was an empty tin cup, where people place money, and next to it was a cardboard sign he had written 'Blind - Please help me'. The poor blind man was not getting any money.
One day, a young marketing writer walked past the blind man and noticed that the tin cup in front of him was empty. She noticed that people were passing by unmoved. Hence, she took a thick marker pen from her handbag, turned the cardboard sheet back-to-front, and wrote on the backside, then she went on her way.
People started putting money into the tin cup. The blind man noticed that the cup was overflowing with money, therefore he asked a stranger to tell him what was written on the cardboard. He said 'It's a beautiful day. You can see it. I cannot".
The message conveyed: the choice of words and language to connect to people is highly significant when we want to convince them (or sell to them).
Ideas for Online Businesses:
People started putting money into the tin cup. The blind man noticed that the cup was overflowing with money, therefore he asked a stranger to tell him what was written on the cardboard. He said 'It's a beautiful day. You can see it. I cannot".
The message conveyed: the choice of words and language to connect to people is highly significant when we want to convince them (or sell to them).
Ideas for Online Businesses:
Today, having a presence on the internet is very important, even if you have an offline business.
*If your competitors are not already on the internet, they must be thinking about it
* Google maps now covers local businesses
* Today, search engines reference local businesses in a more logical manner.
* Your customers use the internet to find information.
Launching an internet business is a learning process. You might have an advantage if you already have an established offline brand name. Hence people will search your brand on the internet. Otherwise, choose a business name and launch it today, you can rename it next year if you wish.
You can use the service of the following site to get your website up and running with minimal efforts and IT experience
webeden.co.uk/ webs.com/ build-your-website.co.uk/ wix.com/ moonfruit.com/
Or else, uou can access the site below to look for professional web-designers/programmers/webmasters who can do design the website for you. This site has also a review & rating system implemented. Therefore, you can check the reviews of a freelancer before hiring him.
freelance.com elance.com guru.com itfreelance.co.uk
When you pay a webmaster, you are paying for a professional service. Webmasters are usually experienced in copywriting, advertising, public relations and web designing. Hence, if you choose a good webmaster, you can expect to draw a high number of visitors to your website in a short time.
When a client lands on your site, it means he had already chosen your site. Here, you will have a good chance to make a good impression, and convert this opportunity in to a sale. Therefore, web design is very essential if you want to have a healthy conversion rate.
Recommended books for entrepreneurs
*If your competitors are not already on the internet, they must be thinking about it
* Google maps now covers local businesses
* Today, search engines reference local businesses in a more logical manner.
* Your customers use the internet to find information.
Launching an internet business is a learning process. You might have an advantage if you already have an established offline brand name. Hence people will search your brand on the internet. Otherwise, choose a business name and launch it today, you can rename it next year if you wish.
You can use the service of the following site to get your website up and running with minimal efforts and IT experience
webeden.co.uk/ webs.com/ build-your-website.co.uk/ wix.com/ moonfruit.com/
Or else, uou can access the site below to look for professional web-designers/programmers/webmasters who can do design the website for you. This site has also a review & rating system implemented. Therefore, you can check the reviews of a freelancer before hiring him.
freelance.com elance.com guru.com itfreelance.co.uk
When you pay a webmaster, you are paying for a professional service. Webmasters are usually experienced in copywriting, advertising, public relations and web designing. Hence, if you choose a good webmaster, you can expect to draw a high number of visitors to your website in a short time.
When a client lands on your site, it means he had already chosen your site. Here, you will have a good chance to make a good impression, and convert this opportunity in to a sale. Therefore, web design is very essential if you want to have a healthy conversion rate.
Recommended books for entrepreneurs
Launch your business with your business idea now and keep learning how to improve it. After some time you will learn how to perfect it, and earn a healthy income. All you have to do is to launch it now.
Learning more about something you are already interested in can become a very enjoyable adventure. There will be challenges, but your dreams are a promise that your efforts can help in creating. Hence, being passionate about your business is essential, as it provides the determination to keep going whenever faced by challenges.
Learning more about something you are already interested in can become a very enjoyable adventure. There will be challenges, but your dreams are a promise that your efforts can help in creating. Hence, being passionate about your business is essential, as it provides the determination to keep going whenever faced by challenges.
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